Our story

Born on the road, built to take a hit.

My name is Daniel Hogden. I've been a truck driver for over 20 years.

Mostly driving 14-pallet trucks that are hard to manoeuvre. Over time I've watched other trucks — and my own — clip road signs, denting the sign and damaging the side of the truck in the same moment.

I thought to myself, "Why aren't signs made of a flexible material?" I did the research and found they didn't exist.

Truck on a regional Australian road

20 years behind the wheel — where the idea was born.

Flexasign flexible signage detail

Tracked down the material, found the maker, built the brand.

From idea to industry

Trademarked in Australia.

After many phone calls and Google searches, I tracked down a suitable material and a sign-making company that could produce the signs. FLEXASIGN was started and trademarked in Australia.

We can reproduce every sign made today to full compliant standards — meeting federal, state government and local council requirements — in a material that simply lasts longer and costs less to maintain.

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Built by a driver, for the roads he knows.

Reproduce any compliant sign in mould-back polymer — small or bulk, lead times quoted on request.